N-DL/345/6/1136(MQA/PA14143)11/27

Bachelor of Digital Business (Honours)

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This increasingly digitally-led world has seen the digitalisation of operations and work processes across the industries. Industry 4.0 is characterised by the increasing digitisation in business models which has called for universities to modify and expand their curriculum to meet the growing demand for digital know-how.

Through this programme, students will learn specialised skills that help them stand out and stay relevant. These include applied digital marketing skills, Google analytics and business transformation, digital content creation, information security, and applied digital commerce.

They will learn the application of industry-used tools and acquire both theoretical and practical knowledge that facilitates the development and enhancement of problem-solving, strategic planning and critical thinking skills. As such, they will strive in a digitally evolving environment whilst gaining a multitude of practical and transferable digital skills and techniques.

Most In-Demand

Business Degree

Top 5

Highest Paying Business Majors

RM10000

Start-Up Fund

Work-Ready

in 12 Months

3 years

of working experience upon graduation

“The expert in anything was once a beginner.”
Helen Hayes

Top Core Courses

Fundamentals that will build you up to stay relevant and excellent today, tomorrow and beyond.

Digital Business Venture

Students will discover how to determine Buyer Persona for products and services. They will also find out the importance of selecting appropriate Go-To-Market channels, both for online marketing purposes and offline distribution.

Google Analytics and Business Transformation

Students will learn how to set up Google Analytics and acquire insights from various reports, set up dashboards, customise reports, set and track goals, as well as perform conversion rate analysis.

Digital Content Creation

Students will gain an understanding of inbound marketing planning and content creation, content promotion and optimisation, email marketing fundamentals, implementation and optimisation of email campaigns, and marketing automation.​

Search Engine Optimisation

Students will conduct on-page and off-page SEO to boost website visibility in Google's search engine.

Social Media Marketing
  • Students will create their own marketing campaign in a number of websites comprising Facebook, Instagram, LinkedIn, Snapchat, YouTube, Twitter, and Pinterest.

Learning Path

Students will be front-loaded with all the required technical skills through our Professional Training Camp (ProCamp). ProCamp offers the opportunity to  upskill for specialised job readiness and industry-relevant skills.

Students have the option to be deployed with our industry partners to secure real industry experience as an intern. They will continue to acquire digital business skills at a mastery level through part-time study and apply them in the workplace. They may also initiate their start-up journey now.

Students will learn the core business and management skills that help them understand the fundamentals of business. The combination of these skills and digital skills will make them all-rounded and play a pivotal role in building a successful career. For those on their entrepreneurship journey, WOU’s co-working space is immediately available for their start-up.

Students will possess a good amount of digital and business management knowledge at this point. They will need to choose the electives subjects that will enable them to master a specific area of knowledge. 

Students will have acquired 3 years of business and working experience that puts them ahead of their peers. Unlock your degree certificate by completing the capstone project!

This broad curriculum incorporates IT strategy and governance, digital business transformation, creativity, innovation and design to more than prepare you for the working world. You will participate in various work-integrated learning practices that will make you career-ready after completing the first year, along with providing you with an added advantage work experience-wise before graduating from the programme.

The contents of this programme will enable you to pursue a career as:

  • Digital Marketing and Strategy specialist
  • Digital Transformation Specialist
  • Digital Business Analyst
  • Business Development Specialist
  • Digital Media and Content Specialist

BACHELOR OF DIGITAL BUSINESS (HONOURS)                                                       
 

No.Course CodeCourse TitleCredit Hours
MPU COURSES
1MPU3113/03Hubungan Etnik (for Malaysian students); OR3
MPU3143/03Bahasa Melayu Komunikasi 2 (for foreign students only)
2MPU3123/03Tamadun Islam dan Tamadun Asia (for Malaysian students); OR3
MPU3173/03Malaysian Studies 3 (for foreign students only)
3MPU3213/03Bahasa Kebangsaan A (for students without SPM credit in BM); OR3
MPU3223/03Decision Making Skills (for students with SPM credit in BM and foreign students)
4MPU3313/03Comparative Religions; OR3
MPU3343/03Family and Society; OR
MPU3333/03Human Rights
5MPU3412/02Co-Curriculum2
Subtotal Credit Hours14
CORE COURSES
1BBM103/03Principles and Practice of Management3
2BBM205/03Basic Accounting3
3BBM207/03Human Resource Management3
4BBF201/03Introduction to Financial Management3
5BLC301/03Operations Management3
6BBM104/03Principles of Marketing3
7BBM105/03Principles of Economics3
8BBM204/03Business Law3
9DBS102/03Digital Business Venture3
10DBM201/03Google Analytics and Business Transformation3
11DBS201/03Solutions Marketing  and Sales3
12DBS101/03Digital Marketing Fundamentals3
13DBS103/03Digital Commerce Foundations3
14DBC201/03Global Virtual Teams3
15DBC101/03Business Communication Skills3
16DBA201/03Business Analytics3
17DBC203/03Enterprise Digital Transformation3
18DBM101/03Website Development3
19DBM102/03Social Media Marketing3
20DBM202/03Digital Content Creation3
21DBM203/03Search Engine Optimization3
Subtotal Credit Hours63
SPECIALISATION COURSES
1DBA301/03Business Application and Implementation3
2DIM201/03Innovation Management3
3DIM301/03Creativity and Problem Solving3
4DBC202/03Entrepreneurial Development3
5DBS202/03Digital Sales and Marketing3
6DBC302/03Agile Management3
7DIS201/03Information Security3
8DBM302/03Applied Digital Marketing3
9DBS302/03Applied Digital Commerce3
10DBS303/04Digital Business Project  4
Subtotal Credit Hours31
ELECTIVE COURSES (choose 4)      
1BMK301/03Consumer Behaviour3
2BMK305/03Marketing Communications3
3BBF305/03Investment and Portfolio Management3
4BMK310/03Retailing3
5BLC201//03Introductions to Logistics and Supply Chain Management3
6BBF304/03Corporate Finance3
Subtotal Credit Hours12
Total Credit Hours120

 

Candidates with the following criteria will be eligible to be considered for admission into the undergraduate programme:

(1) Regular Entry

Candidates must fulfil one of the following criteria:

With a pass in English and Mathematics at SPM / UEC Senior Middle III and

• Grade C (SGP 2.0) in at least two (2) subjects / two (2) Principals in STPM / HSC / A-Level

• Five (5) Grade Bs in UEC Senior Middle III

Other eligible qualifications

• An approved / accredited Diploma / Advanced Diploma

•An approved Foundation / Matriculation (minimum CGPA 2.00 out of 4.00) qualification from other private and public universities in Malaysia

• Other equivalent qualifications recognised by the Malaysian Government

(2) Accreditation of Prior Experiential Learning (APEL)

Accreditation of Prior Experiential Learning (APEL) provides an opportunity for individuals with working experience but lack of formal academic qualifications to pursue their tertiary studies. APEL involves the identification, documentation and assessment of prior experiential learning to determine the extent to which an individual has achieved the desired learning outcomes, for access to a programme of study

Applicants should comply with the following admission criteria stipulated by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA):

• The candidate should be at least 21 years of age in the year of application and possess relevant work experience.

Fee Schedule for the School of Digital Technology (DiGiT)

(Effective May 2021 Semester)

Wawasan Open university uses a unique model of delivering education to Open Distance Learning (ODL) students with tuition fees for the following level of programme that can be worked out as follows:

 

Level

Total Number of Courses

Total Number of Credits

Tuition Fees (RM)

Undergraduate

 

Bachelor’s Degree

38-40

120

70,600 – 82,100

 

Notes:

  • A one-off payment Processing and Adminitration fee of RM200 is chargeable for new students.
  • Open Distance Learning Study Resource and Services fee for the Digit programmes are RM250 for 10 semesters and RM330 for the remaining 3 semesters.
  • All totals are merely indicative and fees and subject to change without notice.

All of the University’s courses are classified into three categories, i.e., lower level, middle level or higher level. Lower-level courses are basic, introductory or foundation courses designed for freshmen. Middle-level courses may require some knowledge of previous study or a certain amount of intellectual maturity. Higher level courses are specialised courses usually designed for those majoring in a particular discipline. The level of a course is indicated by the first digit of the course code, i.e., lower level courses are indicated by the code 1XX/XX, middle level courses by 2XX/XX and higher level courses by 3XX/XX or 4XX/XX. The 2 digits after the slash indicate the credit value of the course. i.e., WLA101/03 is a lower level course of 3 credits while BBM203/05 is a middle level course of 5 credits and TEC305/10 is a higher level course of 10 credits.

Please click on the below links to download the courses:

+ School of Digital Technology

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